Effective Date: 09-01-2021
Last Updated: 05-28-2025
Apex Law Firm ("we," "our," or "us") is committed to protecting your privacy and maintaining the confidentiality of your personal information. This Privacy Policy outlines how we collect, use, and protect information you provide to us through our website, communications, and SMS text messaging program.
By accessing our website or opting in to receive SMS messages from Apex Law Firm, you consent to the practices described in this policy.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, phone number, email address, postal address, date of birth, or other identifiers you provide through our website, intake forms, or phone consultations.
- Case Information: Legal case details you voluntarily share with us during consultation or while using our services.
- SMS Interaction Data: When you opt in to receive text messages, we collect and store your mobile number, message content, delivery status, and response data.
- Device & Usage Information: IP address, browser type, device identifiers, and website behavior (via cookies and analytics tools).
2. How We Use Your Information
We may use your information for the following purposes:
- To provide legal services or respond to your inquiries
- To manage client relationships and communications
- To send you SMS updates about your legal case (if you opt in)
- To send appointment reminders or administrative notifications
- To improve our website functionality and services
- To comply with legal obligations and professional conduct rules
3. SMS Messaging Policy
Apex Law Firm offers an optional SMS messaging service for legal case updates and client support. When you opt in to this service:
- You consent to receive automated SMS messages from us at the number you provided.
- Message frequency varies depending on your case and communication needs.
- Standard message and data rates may apply.
- You may opt out at any time by replying STOP to any message.
- For assistance, reply HELP or contact us at [email protected] or (813) 444 5212.
We do not share your SMS-related information with third parties, except as required by law or to facilitate message delivery through our service providers. For more information, see our SMS Terms & Conditions.
4. Cookies & Website Analytics
Our website uses cookies and tracking technologies to improve functionality and analyze visitor behavior. You can manage or disable cookies through your browser settings.
We may use third-party analytics tools, such as Google Analytics, to collect aggregated, non-identifying information about how users interact with our site.
5. Data Sharing & Disclosure
We do not sell, rent, or lease your personal information to third parties. We may disclose information:
- To trusted third-party service providers who assist us in operating our business (e.g., SMS platforms, cloud storage, case management systems)
- As required by law, court order, or regulatory requirements
- To enforce our terms, protect our legal rights, or respond to legal claims
All service providers we work with are required to maintain the confidentiality and security of your data.
6. Data Security
We use administrative, technical, and physical safeguards to protect your information. While no system is completely secure, we take reasonable steps to protect against unauthorized access, use, or disclosure.
7. Your Rights & Choices
You may:
- Request access to or correction of your personal information
- Withdraw consent for SMS communications at any time by replying STOP
- Contact us to request deletion of personal data, subject to legal retention obligations
To exercise your rights, contact us at:
📧 [email protected]
☎️ 813-444-5212
8. Children’s Privacy
Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have done so, please contact us immediately.
9. Changes to This Policy
We may update this Privacy Policy at any time. Updates will be posted on this page with the "Last Updated" date at the top. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, you may contact us at:
Apex Law Firm
📍 412 E. Madison St. #1206, Tampa, FL 33602
📧 [email protected]
☎️ 813-444-5212
🌐 https://apexfirm.com